But seriously, why
plant-based & zero-waste?

Though we may not sound, swim, slide, soar or seem the same, we are similar in all the ways that matter. We all share universal and timeless instincts such as love and fear. There is a growing abundance of science supporting their sentience and even congruent complicated characteristics such as culture, altruism, and mourning.

Yet, all it takes is empathic observation and your good old gut feeling to understand our fellow fluffy, furry, feathered and finned Earthlings are more than mere objects for entertainment, experiments, fashion or food.

As food contributes to over 95% of animal suffering — by slaughtering some 5,000 souls per second, 24/7 — the major key to a kinder world is one meal at a time.

There's no planet B (for now) so let's treat her like that. And even if there is one, why not still try to treat her right by eating plants to save lives? 42% of US cropland (now fed to cattle) could be retained, 95% of rainforest deforestation halted, 92% of freshwater sources spared.

Ending animal agriculture is the simplest solution to the world's biggest challenges: climate change, ocean acidification, ocean dead zones, deforestation, biodiversity loss, water waste, world hunger, obesity, diabetes, antibiotic resistance, heart & coronary diseases, zoonotic diseases and animal cruelty at a global industrial scale.

That is why Liefs promotes plant-based products to normalise conscious consumption.

Whether it's our immune system, various enzyme systems, carcinogens, hormonal activity, insulin, brain function, heart and arteries — people whose diets are high in animal protein have significantly higher rates of chronic disorder: hypertension, cancer, diabetes, heart disease, cataracts, diverticulosis, inflammatory bowel disease, gall bladder disorders, gout, kidney stones, and rheumatoid arthritis.

Thousands of original studies and hundreds of meta-analyses conclude animal products and protein are linked to chronic disorders and premature death. Cancer is clearly and positively linked with eating animal foods.

Even conservative institutions like the FDA, the American Dietetic Association, the British Dietetic Association, and Oxford University recognize and recommend plant-based diets as healthy in all stages of life.

Isn't it beautifully wholesome that doing well to the animals and our planet, also seems to do well to our bodies?