Liefs Tulum  ·  Est. 2019

Meet Our Creators

Married couple and Liefs founders Thomas & Fem,
from Amsterdam to Houston to Tulum.

'Our mission is to popularize plant-based products to normalize conscious consumption.'

From corporate expats
to vegan founders.

At a local ranch we cultivate and curate our Conscious Comfort Cuisine while continuously developing the gardens, orchard and community into a self-sustainable farm to vegan van concept — supporting the growth and spread of Liefs and the local ecologic, economic and medical health, in cooperation with local Mayan communities.

'Our mission is to popularize plant-based products to normalize conscious consumption.'

We first launched pop-ups in 2019 during festival-season in Tulum, before opening our first fixed location in 2020 on Valentine's Day — because Liefs means Love in Dutch, our native tongue.

After Hurricane Harvey hit our home-town of Houston hard, when living there as corporate expats, we started seeing how small acts of kindness changed an entire community for the better. Likewise can every interaction, transaction or meal be a choice for a kinder world. That's how we conceived our vision:

'Create a kinder world, one meal at a time.'

Our concept was created following our vision to maximize animal welfare. We all know the biggest contributor to animal suffering is our current food system. That's why we quit our corporate rat-race in Houston to help make conscious eating easier and tastier.

And that's when we decided to take a leap of faith — from our secure but unfulfilling corporate expat-life in Texas into adventurous food and beverage entrepreneurship in Tulum to launch Liefs: a most appropriate brand for plant-based, Conscious Comfort Cuisine, bringing our vision to fruition of a kinder world, one meal at a time.

Fast forward to 2025 and we've earned 5 Tripadvisor Traveller's Choice "World's Top 10%" Awards, in '21, '22, '23 and 2025. We're crowned AirBnB 'Guest Favorite' and 'Superhost', have hosted retreats, done over 12 catering jobs, and expanded to a second Kombi Café, close to our beloved Rancho Verde.

Last but not least we've welcomed two beautiful, lovely and sweet daughters into our lives, Sofia Antonia and Emma Jane, adding family legacy to our purpose of creating a kinder world, one meal at a time.

Thomas and Fem Massink — Founders of Liefs Tulum

Thomas & Fem Massink — Founders of Liefs, Rancho Verde & Tulum Retreat Center

How We Got Here

A timeline of love,
resilience & growth.

Recognition

Built on love.
Proven by results.

Tripadvisor Travelers' Choice Award
4.93 Airbnb Guest Favorite Rating
Airbnb Superhost Status
2019 Founded in Tulum, Mexico
178 Scientific references in our book
Liefs Tulum — Thomas and Fem with their family

Family & Legacy

A kinder world,
for all its children.

We are building this for Sofia Antonia and Emma Jane — and for all of Earth's children, with or without fingers, feathers, fins, fur, feelers, flippers, fangs, fronds or footpads: we are the same in all the ways that matter.

Every meal is a choice. Every choice shapes the world our daughters grow up in. That's why we don't preach — we cook, we share, and we lead by example.

Curious Why? →

To help us create a kinder world,
one meal at a time,
show Liefs Tulum some love online.

Want to know the science
behind our choices?

Our book, Meals for Life, contains 178 peer-reviewed scientific references, award-winning recipes, our complete family story, and a practical guide to raising a vegan family. Everything we know — no gatekeeping.

Get Meals for Life →